Football legend and Guinness Made of Black ambassador Thierry Henry was in Nigeria on Sunday, and Guinness made sure his trip was a colourful one.
According to Peter Ndegwa, the Managing Director of Guinness; “Thierry Henry is an international icon of the highest calibre, we are proud to have him as an ambassador of our Made of Black Programme.”
“Henry carved his own path to bring his creative flair to the game, he worked hard to demonstrate his skill and ability; ultimately changing the way the game was played in England and showing that he was truly Made of Black. He is an inspirational ambassador for our Made of Black campaign.”
There were several events to mark the Guinness Fanzone event, which held at Landmark event centre in Lagos. Fans who were lucky enough to be selected as winners of the ‘Be A Front Row Fan’ National Consumer Promotion watched the West Brom vs Manchester United match with Thierry Henry.
As part of the festivities, Thierry Henry was given the chieftaincy title “Igwe of Football” in Nigeria.
The Fanzone Events will be a yearlong customer appreciation programme, where Guinness will lavish their customers with various rewards for their loyalty.