Making the rounds is a brilliant ad called “Evan” by the Sandy Hook Promise that is better seen than talked about. Click on the link to watch it and be as amazed as we were. Really, saying anything more would ruin the surprise.
This ad punches you in the gut, but in a good way. Its message is a highly relevant one in this day and age, where everyone is so absorbed by their own selves. It shows us just how much we take for granted when we’re busy living our lives, distracted by other things. It makes its message so clear that you cannot help but be shocked when you get it.
This is the kind of advertising that brands should invest in: intelligent, creative and unexpected with a message that grips you. And yes, I’m looking at you, Dove.